Seven-Eleven Combo Box
Seven-Eleven Combo Box
| School: | Rochester Institute of Technology |
| Team: | Meeth Jain, Shivam S. Jawalkar, Siddharth Adagatla, Varad M. Sonar, Melson Miranda |
While designing the 7-Eleven Big Box, the key concerns were functionality, visibility of the brand, and convenience to the user. Its unique shape and structure mean it serves practicality and aesthetic appeal well, which correspond to customer needs and the branding objectives of 7-Eleven.
1. Structure and Form:
It features an arched, triangular design with integrated handles, thus allowing for safe, easy carriage. In structure, it allows equal distribution of weight to reduce potential damage to any package while being handled or in transport. The self-locking mechanism on top closes the box and secures the contents without needing any closures, such as adhesives or tape. Thus, it is environment-friendly, easy to assemble, quick to dismantle, and recyclable.
2. Branding Elements:
The most striking things on the packaging are the iconic 7-Eleven logo and the striped colour pattern in green, red, and orange. These colours are instantly recognizable and reinforce brand identity for much better visibility within a crowded retail space. Furthermore, the bold "Big Box" label on both sides will enhance customer awareness and convey substantial offering of the product.
3. User Convenience:
The built-in handle provides ergonomic support, making the box comfortable for customers to carry, even with heavier items. The wide arched sides mean easy access for placing or taking out the contents, which is very suitable for takeout meals or meal kits. The construction of the box will keep the food or drinks upright and secure during transport.
4. Sustainability and Material Selection:
The material used is corrugated cardboard, focusing on recyclability and sustainability. This is very much in line with current packaging trends, wherein both consumers and companies are interested in 'green' materials. Minimum usage of ink further enhances eco-friendliness without losing any brand identification.
5. Versatility:
This box design is adaptable for various product offerings, including takeout meals, snacks, and promotional combos. Its customizable dimensions can accommodate different product sizes, ensuring broad usability across 7-Eleven's product lines.
6. Aesthetic Appeal:
The triangular shape makes the box different from regular rectangular packaging, making it visually interesting. The branding and structural integration exudes a clean, cohesive look that reflects the modern, convenience-oriented spirit of 7-Eleven.
