Coke Flip Cap

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Coke Flip Cap

School:Miami Ad School (Atlanta)
Team:Rickey Crisostomo, Ashlee Schroeder, Isaac Wallack, Spencer Greene

Introducing the New Coca-Cola Easy-Open Cap – Designed for Everyone

Enjoy the same refreshing Coke, now with a cap designed for effortless opening and sustainability.

Designed for Visibility – The double “C” logo ensures you know it’s Coca-Cola, with a bolder visible logo.

No More Painful Twisting – The factory-sealed cap features a pull tab, making it easy to open without strain.
Resealable & Secure – A built-in loop keeps the cap attached, so it won’t get lost while allowing for easy resealing.

Freshness You Can Taste – An internal stopper helps maintain carbonation, keeping your drink crisp.

Sustainable & Smart – Made with minimal plastic, the cap is fully recyclable and remains in one piece, reducing waste.
A classic Coke experience, now more accessible and eco-friendly—because great taste should be easy for everyone to enjoy.

Design Rationale Document