7-11 Pitch Idea
7-11 Pitch Idea
| School: | Rochester Institute of Technology |
| Team: | Landry Feldman, Sian Cha, Wing He, Ethan Anthony, Milagros Lombardo |
Our 7/11 delivery packaging is designed with practicality, sustainability, and a memorable presentation in mind, ensuring a seamless experience for both customers and drivers. Built-in handles allow for easy carrying, while a secure opening mechanism enhances convenience. Inside, strategically placed inserts prevent spills during transit, with a bottom insert stabilizing the Big Gulp cup and a middle insert securing larger drinks. To maintain food quality, the packaging incorporates temperature-conscious compartments: the top compartment utilizes rising heat to keep hot food warm while staying separate from the cold drink, side compartments store napkins and utensils for easy access, and a bottom compartment holds desserts and snacks, ensuring they remain intact.
Prioritizing sustainability, the material for the primary package uses Solid bleached sulfate paperboard, designed for easy recycling or reuse, reflecting 7/11’s commitment to minimizing environmental impact while maintaining durability. The design also reinforces brand identity with 7/11’s signature green, red, and orange color scheme, along with the iconic “Get It Delivered 24/7” slogan, which highlights the company’s focus on expanding its delivery services. By combining functionality, sustainability, and strong branding, the packaging enhances the customer experience, ensuring that every delivery is practical, eco-friendly, and visually engaging
