Snoot Snacks

In our pursuit of enhancing the overall experience for both pet owners and their beloved dogs, we present the innovative redesign of pet food packaging: Snoot Snacks. This overhaul is not just about aesthetics; it is a thoughtful and comprehensive approach that addresses key concerns related to accessibility and portability while also making sure we’re helping the environment. One of the primary issues with traditional pet food bags that many pet owners face is the struggle of transporting a 28-35 lb bag of pet food. The redesigned packaging takes this into consideration with its new “duffle bag” like design. The incorporation of a sturdy, reinforced handle, makes sure that the weight is evenly distributed and makes the package easier to carry. Whether it's from the store to the car or from the car to the home, the enhanced portability ensures a seamless and ergonomic experience for pet owners.
Conventional pet food bags, often composed of paper/plastic composites, pose a significant environmental challenge as they are not easily recyclable. Snoot Snacks is committed to sustainability, and therefore, our new packaging is crafted from 100% recycled Polyethylene. This material not only maintains the structural integrity of the bag but also ensures that the packaging itself is fully recyclable. By making this transition, we aim to reduce our environmental footprint and contribute to a circular economy. Keeping track of how much food remains in the bag is crucial for pet owners to plan their purchases effectively. The Snoot Snacks packaging incorporates a transparent window strategically positioned to provide a clear view of the remaining contents. This intuitive design feature allows pet owners to monitor food levels at a glance, minimizing the risk of unexpectedly running out of pet food.
Finding adequate space for a large pet food bag in the home can be challenging. To address this concern, the redesigned Snoot Snacks packaging is thoughtfully structured to maximize storage efficiency. Measuring 20 in. x 14 in. x 5 in. ( L x h x w ), its compact design ensures that the bag can be stored in various spaces, such as closets or under shelves, without compromising on its contents or structural integrity. Lastly, the colors for the design were thoughtfully chosen and pulled from the dog color vision spectrum, so it won't just be visually appealing for your eyes, but for your pets as well.
Overall, the introduction of Snoot Snacks pet food packaging goes beyond aesthetics, aiming to enhance the overall experience for both pet owners and their furry companions. By addressing key issues of accessibility, portability, recyclability, trackability, and space management, we are committed to providing a product that aligns with our values of sustainability, convenience, and caring for our customers and the environment.

Design Rationale Document