(Challenge 1: Fridgepack Refresh) Coca Cola by Wolf Pack
(Challenge 1: Fridgepack Refresh) Coca Cola by Wolf Pack
| School: | Cal Poly SLO |
| Team: | Maribel Morales, Zander Sheffield, Wolfgang Smedt |
The original Coca-Cola 12 pack is not ergonomic to carry, not effective in space for the fridge or retail environment and has a low brand appearance. Additionally, it uses 433.1 square inches of paperboard, now reduced to 418.5 square inches of material with the new Wolf Pack design. This new design is more space effective but focuses on the marketability of having the option to split the package into two six packs of Coca-cola!
