Breakaway Six-Pack Carrier

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Breakaway Six-Pack Carrier

School:Michigan State
Team:Alissa Kuhn

This project’s design decisions were
made after thoughtful consideration of Hi – Cone
Company’s commitment to sustainability and
their multipack ring carries current package –
product materials and applications Hi – Cone’s
multipack ring carriers have a competitive price
point, work across different PET bottle shapes,
and help achieve both internal and client
sustainability goals.

The product selected was Cherry Coca
Cola Zero. It comes in a PET bottle, with a
standard closure. Using this feature as a
baseline for the redesign it is possible to create a
package that can be applied to the majority of Hi
– Cone’s PET beverage business.

A rigid plastic sheet with perforated
connected loops fit and lock around bottles.
The multipack is a 2 x 6 configuration ( this was
determined to be the sturdiest multipack shape )
which creates two natural shapes in the center
of the pack for the consumer to grip and evenly
distribute unit weight when carrying.

The perforations between each loop
provides a breakaway mechanism to separate
bottles from the pack. The consumer breaks off
their bottle, enjoys there Cherry Coca – Cola
Zero ( with the loop still on ), replace the cap on
the bottle and deposit the entire package into
the recycling stream of their choice. This
eliminates the potential for improper disposal,
and further wildlife and ecosystem disturbance.

Ergonomics and appearance of the
design were taken into account. The finger
holds are easy to grip and carry. The rounded
loop design minimizes the potential of
consumers scratching themselves while
interacting with the product. The simple
attractive design is in line with Coca – Cola’s
brand and can work for many others. The
innovative design creates consumer delight with
a positive packaging experience.

The single sheet plastic design promotes
machinability both in manufacturing the
breakaway carrier and placing them onto bottles
in production. This helps to sustain the current
price points.