Flo

Flo

School:Pratt Institute
Team:Paula Ip, Ning Li, Wanjan Lee, Aaron Sage

Opening a bag of flour? Poof! White dust gets everywhere and makes a complete mess. Try
pouring it out without a sturdy spout? In seconds, you’re covered in clouds of hard-to-remove
flour, and you haven’t even began baking! The problems start all the way back in the
supermarket, when you buy a heavy, sagging bag. Prior to purchase, the paper-thin package
accumulates small rips, allowing flour to seep out everywhere from cart to cupboard.

Flo solves it all. Its eye-catching, angled sides fit perfectly into your hand, providing an easy way
to maneuver a traditionally unwieldy package. Squeezing parallel “push” buttons opens and
closes a built-in spout, eliminating the need for a spoon or scoop to remove flour. By varying
your pushing pressure, you can adjust the angle of the spout and customize the speed at which
flour is dispensed. The spout’s responsive design increases pouring accuracy, and the
ergonomic structure makes handling the package a breeze.

Flo is constructed from durable 6-ply paperboard that makes the packaging sturdy, defined, and
beautiful. Our 100% recyclable paperboard protects the flour, reducing the possibility of rips and
sags throughout prolonged use. The paper’s sturdiness allows the angled sides of Flo to appear
crisp and well-defined, lending an air of elegance to an innovative solution.