Lowenfels & Sons Butter

First
churned
some
4,000
years
ago,
butter
has
been
become
a
basic
and
important
food
in
most
households
around
the
world.
In
our
research,
we
discovered
that
Frederick
Lowenfels
was
the
president
of
Hotel
Bar
Butter.
His
sons,
Albert
and
Walter,
were
the
original
creators
of
the
box
butter
carton
and
wax
paper
wrapper
in
1931.
Around
the
same
time,
Albert
Lowenfels
patented
a
triangular
shape
carton
called
the
Polyhedral
Butter
Pack.
To
pay
tribute
to
this
revolutionary
family,
we
decided
to
name
our
butter
company
Lowenfels
and
Sons.
The
triangle-­‐shaped
idea
from
the
1930’s
inspired
us
to
develop
a
similarly
shaped
package
that
answers
many
of
the
current
issues
we
are
facing
with
stick
butter
today.

With
a
few
tweaks
to
Lowenfels’
original
sketch,
our
new
package
solves
the
inability
to
reseal
and
the
messiness
of
butter
once
it’s
open.
With
eco-­‐bond
adhesive
the
package
can
be
easily
resealed
and
it
preserves
and
protects
the
butter
from
destructive
air.
The
package
is
made
of
Tetra
Pak,
which
creates
a
sturdy
base
that
the
consumer
can
hold
without
getting
their
hands
greasy
while
cutting
butter.
The
sturdy
base
and
protective
cover
also
acts
as
a
convenient
butter
dish
in
your
refrigerator.
The
package,
which
contains
four
triangles,
is
partially
held
together
with
the
branded
sticker
on
the
front
that
the
consumer
must
interact
with.
Once
removed
the
triangles
are
connected
together
with
perforated
ends.
The
perforations
allow
for
easy
separation,
but
keep
the
sticks
together
until
the
consumer
is
ready
to
use.

We
also
have
a
color
system
to
differentiate
salted
versus
unsalted
butter—salted
has
blue
packaging
and
unsalted
has
magenta
packaging.
The
color
blue
evokes
trust
and
reliability,
and
magenta
evokes
strength
and
innovation.
These
are
all
qualities
that
Lowenfels
and
Sons
uphold.
We
also
included
all
the
various
uses
of
butter
on
the
package
in
the
same
sense
that
we’re
rethinking
butter
and
how
it’s
used.

Even
with
this
innovated
structure,
we’ve
still
managed
to
keep
the
same
volume
of
square
stick
butter
and
solid
consistency
that
people
like
and
are
accustomed
to
in
a
four-­‐ounce
four-­‐pack.
Measurements
are
another
important
part
of
butter
packaging,
so
we’ve
put
this
in
two
places.
We’ve
notched
the
butter
itself
into
tablespoon
increments
and
we
have
also
included
a
measuring
guide
along
the
front
tab.
With
this
new
system,
you
can
cut
the
butter
without
losing
the
measurements
with
the
paper.

We
packaged
our
butter
in
Tetra
Pak,
which
provides
sustainable
packaging
and
sterilizes
the
butter
inside.
The
packaging
also
includes
an
eco-­‐friendly
bond
adhesive
to
reseal
the
butter
once
it’s
been
opened.

Our
aesthetically
innovative
triangular
design
and
system
attracts
the
eye
of
our
target
market,
as
well
as
presents
the
product
in
an
inviting
manner.
Lowenfels
and
Sons
is
the
better
butter
of
choice
because
it
provides
convenient,
resealable,
safe,
innovative
and
environmentally
sound
packaging
for
natural
butter
products.