Bisquick

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Bisquick

School:Miami Ad School
Team:Bryan Robinson, Isabell Horvat, Alexus Strickland

In a world where over 1.5 million Americans face the challenges of disabilities each day, Bisquick envisions a morning free from unnecessary struggles. Imagine waking up to the daily hurdles, especially during the morning routine. That's why Bisquick has embarked on a transformative journey, redesigning our pancake boxes to be accessible to all Americans.
Now, with our improved packaging, you can relish every moment in the kitchen, creating happy memories with your family. Bisquick is committed to making mornings easier, ensuring you and your loved ones come first in every breakfast experience. Because at Bisquick, we believe every morning should unfold with ease and joy. Always putting you and your family first.

Design Rationale Document