Scoop

The staple of any baking endeavor and an ingredient in nearly every meal,
flour is a necessity in the kitchen. Yet, the packaging is a mess. The bag tears
down the side or a third cup of flour gets stuck in the folds at the top, so when
you open it, it pours onto the counter-top. So ditch the bag! A cardboard
canister offers the same eco-friendly recycled paper packaging, but with an added
sturdiness. No more flopping over and spilling pounds of flour. The canister has
a snap-on lid, so the package seals properly, keeping the flour fresh longer. The
removable inner seal lets you know that the flour has not been tampered with
and we even added a scoop for easy dispensing. Pouring flour leads to billows
of dust all over the kitchen, so scoop it for less mess!

Scoop Flour stands out in a line of other flours, catching the consumer’s eye,
but the overall shape is still reminiscent of bags of flour, so the consumer still
feels the connection to the bag style packaging. The fun illustrations entertain
kids and adults alike. The warm colors differentiate between the types of flour,
but also recreate the nostalgia of baking with Grandma. The label clearly states
what type of flour to eliminate confusion in the grocery store. Remove the label
to find baking tips and reveal a beautiful pattern of illustrations. The canister
can be re-purposed as a gift tin for those wonderful chocolate chip cookies you
just made.