Strictly Business Flour

Using
flour
in
the
kitchen
is
almost
always
a
messy
endeavor.
Whether
it
seeps
out
of
the
bag’s
pores
when
you
drop
it
on
the
counter,
or
a
flour
avalanche
ensues
when
you
try
to
pour
it
into
a
measuring
cup,
flour
will
usually
end
up
in
unwanted
places.

To
solve
this
problem,
we
introduce
Strictly
Business
Flour:
it
doesn’t
mess
around.
Due
to
flour’s
clumpy
nature,
we
decided
that
pouring
it
from
pre-­‐
measured,
individual
packets
would
make
the
process
infinitely
cleaner
and
more
manageable
than
measuring
from
a
clumsy,
clump-­‐prone
container.

A
cup’s
worth
of
flour
is
placed
inside
of
a
small,
recyclable
manila
envelope,
and
ten
of
these
envelopes
are
arranged
like
files
inside
of
a
filing
cabinet.
When
using
Strictly
Business
Flour,
open
the
flour
filing
cabinet,
remove
a
flour
file,
and
pour
flour
from
the
envelope
into
its
desired
destination.
Any
excess
flour
left
in
an
opened
envelope
can
be
closed
up
and
saved
for
next
time.

In
terms
of
sustainability,
customers
can
drop
the
post-­‐consumer
paper
envelopes
in
a
recycling
bin
once
the
flour
inside
of
them
has
been
used.
The
flour
cabinet
is
constructed
from
minimalist
recyclable
cardboard.
On
top
of
this,
just
think
of
all
the
paper
towels
that
won’t
be
needed
to
wipe
up
flour
from
countertops
and
floors.

The
theme
present
for
Strictly
Business
Flour
includes
the
business-­‐oriented,
no-­‐nonsense
aesthetic
of
a
filing
cabinet.
This
is
a
product
that
allows
customers
to
get
right
down
to
business
when
cooking
with
flour.
There
is
no
need
for
a
big
bag
of
flour,
unpredictable
clumps
within
these
bags,
spills,
measuring
cups,
and
unintentionally
powdered
faces.