Beam Me Up Coffee

Even
though
your
standard
K-­‐Cup
bulk
packaging
is
minimalistic,
it’s
also
pretty
boring
and
nondescript.
These
boxes
are
usually
relegated
to
the
pantry
or
cabinet,
because
they
aren’t
something
people
want
on
display
in
their
beautiful
kitchens.

Our
main
goal
with
Bean
Me
Up
Coffee
was
to
make
attractive
K-­‐Cup
packaging
that
people
would
love
to
display
beside
their
Keurig
on
the
counter.
Stacking
the
K-­‐Cups
on
top
of
each
other
made
our
package
tall
and
slim,
not
short
and
stocky.
This
way,
it
doesn’t
take
up
much
countertop
space
and
compliments
other
accessories
people
have
in
their
kitchen.

We
didn’t
want
to
add
a
bunch
of
packaging
to
accomplish
our
goal,
so
the
box
is
thin
and
flat
to
minimize
surface
area.
The
minimalistic
packaging
is
both
recyclable
and
made
from
recycled
materials.
The
cardboard
has
been
aggregated
from
post-­‐
consumer
waste,
and
is
easy
to
recycle
again.

Outside
of
appearance,
we
wanted
packaging
that
people
would
enjoy
interacting
with.
Our
five
layers
(each
containing
two
K-­‐Cups)
allow
users
to
see
exactly
how
many
cups
are
left.
The
cups
are
always
organized,
never
loose
or
rolling
around
in
the
box.

We
decided
to
create
a
brand
of
coffee
because
we
didn’t
want
to
feel
limited
by
colors,
marks,
and
type
that
existing
brands
have
to
use.
We
thought
Bean
Me
Up
was
an
interesting
way
to
think
about
how
coffee
affects
you.
You
go
from
a
groggy,
mundane
existence
where
people
generally
annoy
you,
to
a
new
place
where
things
function
swiftly
and
smoothly,
as
if
you’ve
been
transported.

The
design
is
inspired
by
retro
sci-­‐fi
memorabilia
and
graphic
posters.
We
chose
to
use
coffee’s
organic
color
pallet,
which
drew
us
toward
a
more
retro
design
instead
of
something
contemporary.
The
triangle
imagery
is
reminiscent
of
a
tractor
beam
coming
from
a
space
ship.
It
also
reflects
the
gradual
build
of
energy
experienced
when
drinking
coffee.
The
speckled
texture
is
borrowed
from
the
appearance
of
scattered
coffee
grounds
and
a
starry
night
sky.