Wakey Wakey Coffee Co.

Keurig
K-­‐Cups
are
a
staple
in
many
homes
because
of
its
ease
of
use,
however,
the
packaging
is
not
as
easy
to
use
as
the
machine.
Currently
bulk
packaging
uses
a
simple
corrugated
box
to
house
the
K-­‐Cups
making
it
difficult
pick
out
cups.

Wakey
Wakey
Coffee
Co
makes
waking
up
in
the
morning
for
coffee
a
much
easier
task.
Our
innovative
brand
uses
a
triangular
shaped
box
for
easy
storage
and
unique
display.
The
triangle
box
opens
along
the
middle
using
a
perforated
tear
strip
when
torn,
reveals
two
triangle
shaped
boxes
with
holes
for
each
K-­‐cup.
When
purchasing
Wakey
Wakey
Coffee
Co
K-­‐cups
in
bulk,
a
sleeve
encases
4
triangular
shaped
boxes
which
each
hold
12
K-­‐Cups.
The
sleeve
has
a
paperboard
handle,
improving
functionality
and
allowing
for
easy
transportation
from
store
to
home.
The
sleeve
and
boxes
are
made
using
a
100%
recyclable
craft
paperboard
making
the
packaging
more
eco-­‐friendly.
This
bulk
packaging
allows
the
consumer
to
only
keep
out
what
they
need
in
neat
triangles
or
creatively
display
the
boxes.
Each
triangular
box
has
slits
and
hooks
to
allow
the
boxes
to
interlock.
Wakey
Coffee
Co
breaks
away
from
typical
bulk
packaging
by
removing
the
large
box
that
takes
up
a
lot
of
room
in
the
kitchen
and
replacing
it
with
smaller
more
compact
boxes.
It
reduces
the
need
for
other
Keurig
accessories
such
as
a
carousel
to
hold
K-­‐cups.
The
packaging
itself
becomes
the
display
and
consumer
selection
structure.
Wakey
Wakey
Coffee
Co
creates
a
personalized
and
organized
morning.