Pacific Roast Hex Dispenser

Since the Keurig K-Cup innovation was first introduced back in 1998, coffee consumption has
never been the same. The seemingly limitless varieties and attractive alternatives have allowed K-Cups
to become synonymous with the ultimate level of brewing freedom, winning over the hearts of not only
coffee connoisseurs but the general public. However, as K-Cup variety has expanded, with more and
more companies hopping on board, the secondary packaging has remained primitive in terms of both
innovation and functionality. The current bulk packaging serves only as a simple containment unit,
allowing the K-Cups to stack loosely within the package.

The remedy is Pacific Roast, k-cups packaged in hexagonal tubes that compliment the elegance of the
Keurig brewer. Each hexagon dispenser is designed to interlock with one another, allowing the
consumer to pattern different roasts in his or her unique geometric design.

The package incorporates an easy, re-closeable dispenser system, providing a convenient display of your
daily morning roast. Every roast package is made of 100% recycled paperboard, contributing to its
sustainable and organic image. The hexagon dispenser is also entirely one piece, providing a feasibly
simple cut, assembly, and fill for the manufacturer.

Pacific Roast offers three distinct products, light, medium, and dark roast. Sold in individual units or in
an arrangement of six, the consumer has the option to purchase multiple dispensers or simply replace
their most-used roast. The unique six-sided design not only supports five k-cups, but also can easily be
held in one hand. Furthermore, the front dispenser duals as a tamper-proof seal, minimizing theft.

Today’s society has embraced a new image, where portrayal through social media outlets is focused on
expressive composition and creativity. The unique structure of the package allows the consumer to
create and redesign his or her own individual masterpiece, which is both functional and aesthetically
pleasing.

Inspired by the beautiful central coast of California, Pacific Roast stays true to the earth in an organic
existence conveyed through the branding and package design. Like your neighborhood coffee shop,
Pacific Roast turns taking a simple cup of coffee into an experience.