PAST CONTESTS | 2021 | TEAR N’ SHARE

TEAR N’ SHARE

GA Tech: Brittany Ritter, Hannah Ranieri, Anna Teachout


Sea creatures shouldn’t have to consume the byproducts of our consumption. With the current trend, it is predicted that by mid-century there will be more plastic waste than fish in the oceans.

Introducing, Tear N’ Share. Tear N’ Share is a portable, stackable, shareable package that contains six 7.5 fl oz. Coca-Cola cans. Rather than flooding the market and seas with more problematic plastic rings, we chose to craft Tear N’ Share out of 100% recycled paperboard due to its organic ingredients and high recyclability rates. In keeping with Coca-Cola’s Open Happiness campaign, Tear N’ Share was designed to promote sharing amongst consumers thanks to its strategically placed perforations, graphics, and ergonomic grips. With a simple tear, consumers can share their favorite beverage (and lots of happiness) with others.

While the product of Coca-Cola has been a staple of global culture for over a century, the way the product is produced and packaged is constantly changing for the better. Today, the lifecycle of a can of Coca-Cola begins with filling and packaging through continuous flow production intended to reduce waste by saving time, energy, and costs. Our product is ideally suited to this method of manufacturing as the flat form makes cutting and securing packaging to a group of cans precise and efficient. Additionally, the singular sheet eliminates the need for adhesives that can contribute complications to the recycling process. Next in the can’s lifecycle is distribution and transportation. The compact structure allows for maximum space efficiency when the product is stacked during transportation and while on store shelves. Furthermore, the packaging shelters the lid to protect the can’s top surface from contamination and provides ample space for branding. After consumption, the packaging can be easily tossed in the blue bin to be recycled and reused.

Tear N’ Share is made of 100% recycled paperboard, making it easily recyclable and biodegradable. 100% recycled paperboard is made by mixing paper and water, no trees involved in the process. This material minimizes the use of natural resources for manufacturing and has a high curbside recyclability rate. The built-in grips on the Tear N’ Share conserve material by eliminating the need for a pop-out handle. Utilizing Tear N’ Share as an alternative to plastic ring carriers also provides valuable branding space. This branding space is especially important in advocating for Hi-Line’s sustainability goals and Coca-Cola’s World Without Waste Campaign.

After conducting research on Coca-Cola’s brand identity, style guidelines, and past marketing campaigns, we set out to create a graphic identity that’s cohesive with the Coca-Cola company, yet reflective of Hi-Line’s forward-looking sustainability initiatives. That’s why we combined Coca-Cola’s classic colors, font family, and ceaseless positivity with a whimsical underwater scene. The silhouettes of sea creatures hint towards Tear N’ Shares’ environmental impact and overall purpose all while creating an attractive, playful experience for the consumer. Well, what are you waiting for? Grab Tear N’ Share and share happiness with the people in your life today!