PAST CONTESTS | 2021 | LANDSHARK SHIVER PACK

LANDSHARK SHIVER PACK

Miami Ad School: Bethany Knapp, Stephanie Williams, Maura Dupre, Adila Wahdat, Jacqueline Corliss


Vampire Squid is a company that solves complex problems that impact ocean life. We develop zero waste solutions that also raise awareness of issues affecting our environment. The Landshark Shiver Pack is a beach-friendly beer tote created from EcoLoop recycled plastic. Keeping your cans portable and tidy so they’re ready to drink on Margaritaville Time!

Single-use plastic in our ocean waters is harmful to sharks. The International Union of Conservation of Nature estimates over 60 kinds of sharks are currently threatened. While activists are focusing on combating overfishing and stopping nefarious shark finners, we aren’t doing enough to fight sea pollution from single-use plastics and its consequences for sharks. Sharks can ingest particles instead of prey and even slowly cut in half by sharp plastic edges caught in their bellies. The fight against ocean pollution starts with our consumer habits.

The Landshark Shiver Pack is a biodegradable and recyclable solution keeping sharks safe from post-consumer waste. Whether you’re headed out on the boat or lying in the sand, the sleek fin-shaped top and shark bite handle is easy to carry and ready when you are. Each can is individually protected with sturdy, recycled EcoLoop plastic. When it’s time to grab a lager, just pull on the perforated ring to remove the can. This perforated strip will stay attached to the packaging, an all-in-one solution to keep your trash in one place. Best of all, proceeds from Shiver Pack sales will support the Shark Conservation Fund. Once you’ve finished your pack, simply fold up and toss into the nearest recycling bin.

EcoLoop is a more environmentally aware plastic material widely used in Europe by a processor named Papier Mettler. Made from used carrier bags and films from old packaging products, EcoLoop reuses unwanted packaging that would otherwise end up in our surrounding environment. Plastic waste originating from warehouses and supermarkets is collected for processing, shredded, washed with recycled water, and turned into granulate. From there, the granules are inspected and turned into new film for packaging and carrier bags. The bags are printed on and cut down to size to be delivered and used again by consumers. The use of the EcoLoop plastic cuts down C02 emissions by over 40% when compared with new bags created from other processes. The EcoLoop process also uses 80% less fossil fuels compared to other plastics. Adopting this new age material into the Landshark brand means a cleaner beach for vacation lovers and sharks alike.

Vampire Squid has done extensive research into packaging solutions that keep post-consumer waste out of our waters and preserve a preciously fragile oceanic ecosystem. We are confident the Shiver Pack can be repurposed across any beverage company’s portfolio of brands.