PAST CONTESTS | 2021 | BUTTERFLY MULTIPACK

BUTTERFLY MULTIPACK

GA Tech: Simon Zhang, Owen Cheung


We experimented with multiple different materials and forms for the package. Some of these ideas included using materials like mushroom and agar-based packaging, as well as using something like a rope to tie the package together. In terms of the shape of the package, we tried hanging and clustering the bottles in different orientations. However, in the end, we decided to stick with a simple paperboard design that would be easy to manufacture, use, as well as recycle.

Our design starts out as a single rectangular sheet of 0.6 mm paperboard, a balance between flexibility and strength, which is then folded once in the center, wrapping around the bottles. We take advantage of the bottleā€™s own weight by holding it in place with frictional force. The package is extremely simple to manufacture, requires no glue, and is a low-cost and eco-friendly alternative to competing designs.

For the consumer, the package is simple to understand and use. It is portable and stackable and can be effortlessly recycled in a compact form taking up minimal space in the average curbside recycle bin. A large perforated handle in the design makes carrying a 6-pack of bottles more comfortable compared to competing designs. This design also works with all types of 20 FL Pet Bottles and can be easily modified to fit other sizes.

One thing that we struggled with was in the ideation phase as we are a team of only two people working remotely across the country so it was hard to communicate ideas about the design to each other. Time differences and schedules also made it a little difficult to work together. If we had more time, we would have been able to produce more iterations of the design to improve things such as finding the correct dimensions for the teeth that hold the top part of the bottle in our design.