THE DESIGNER DUO
The Creative Circus: Lindsey Denton, Carolyn Asman
The Design Duo team has created the perfect packaging to reimagine the 6oz Minute Maid (Honest Juice) Pouch with a strawless alternative. We wanted to create a package that not only eliminated the need of a plastic straw, but also to not replace it with another plastic material (like a screw cap ). This packaging uses material that can be terracycle. These 100% recyclable materials addresses the growing need among customers and cities to buy environmentally friendly products. Another component of this pouch redesign was to make it functional for both the parent and child consumer.
Our rip-n-sip design was strategically placed in the tilted leaf make to make the juice easy to consume. We also used a pouch design so that it could be easily held in a child’s hands, and easily packed for on-the-go by a parent. Besides the physical aspect of this pouch redesign, we also considered how to make the aesthetics of the packaging more appealing to both consumers.
To make the package stand out amongst its competitors in the juice aisle, we decided to take a minimalist approach. Simplifying the design and having a clean look makes the brand more appealing to the parent consumer. The bright use of color and illustration was used to bring a humanistic feel to the pouch and to appeal to the child consumer. To display how these design elements can be used on the whole Honest Kids Juice line, we’ve shown three versions of packaging. Each pouch package reflects the ingredients and flavor of the juice inside.