PAST CONTESTS | 2020 | TEAM 8

TEAM 8

Portfolio Center: Dessa Amelia Nicholson, Alexandra Canario, Aisha Marballie, Kelsey Matthews,


Coca-Cola: Refresh the World and Make a Difference.

Problem:
Today’s Minute Maid Juice Box requires an external glued-on straw that often falls off and gets lost or damaged. Breaking the seal with the straw is another frequent consumer pain point.

Concept:
Adding an easy to open twist-off cap to replace straws on juice boxes will create a smoother juice drinking experience. The integrity of the product will remain recyclable.

Solution:
New Minute Maid Twist ‘n Sip Juice Boxes are straw-less, easy to open, and easy to drink from. Twist top technology makes them easy to open for hands of all sizes. Featuring an “easy-tosip” juice shoot for quick access. Simply twist, sip, and enjoy! Taste that lasts with a carbon footprint that won’t. The environmentally friendly Tetra Pak is 100% recyclable. We encourage parents and consumers to cut off the tops of the empty boxes (including the twist cap) and recycle them. The remaining portion of the box can be used to plant a personal garden. With Minute Maid Twist ’n Sip, families can start growing for the future.