MINUTE MADE EASY
University Of Florida: Dylan Green, Ashley Phillips, Austin Sapp, Gianna Ramos
Having been tasked with crafting a straw-less juice box, we wanted to maintain the simplicity of the design while improving on the products usability and sustainability. One of the ways we were able to accomplish heightened user-friendliness was with the instatement of a peelable tab that can be easily removed to reveal a drinking hole to access the juice. Not only does this process require fewer steps and produce less pieces of waste than the current straw situation, but it can also be easier for people who may have disabilities like Tourette’s and Parkinson’s to remove the tab while not having to worry about whether or not they’re able to get the straw to its proper place. The opening is also large enough to where if a straw - metal, silicon, paper, or otherwise - is wanted or needed, it’s able to fit.
Along with better usability, the box is designed to maintain a sanitary method of consumption. The peelable tab covers the majority of the area that a person would place their mouth upon. This prevents contamination that would result from drinking beverages from an uncovered, strawless opening. It also eliminates the issue of having to readjust the straw with your hands if it somehow slips too far in or out of its optimal position.
In order to improve the recyclability and sustainability of the product, we envision using Tetra Rex® a product of Tetra Pak. Tetra Rex® is a fully renewable form of Tetra Pak®, made entirely out of a combination of plastics derived from sugarcane and paperboard. Tetra Rex® is the world’s first carton made entirely from plant-based, renewable packaging materials and in 2015 it won the Sustainable Innovation title at the Sixth Annual Responsible Business Award. Although the current Tetra Pak® is fully recyclable it is consistently not recycled and cannot be made from recycled materials. The Tetra Rex® will allow us to push the recyclability factor in order to promote an increased recycling rate and reduce non-biodegradable landfill waste.
We also redesigned the graphics for Minute Maid® juice boxes with brighter colors, more abstract art, and very prominent illustrations of the fruits the juices come from for easy identification. This should help to make the packaging more enjoyable for younger demographics such as school children, as they are one of our primary intended audiences. However, since it will most often be a parent or guardian that is going to buy the product, we also wanted the design to be dynamic, eye catching, and clear as to what they would be purchasing. Overall, we aimed to streamline the existing design by improving simplicity and inclusivity in customers’ physical interactions with it as well as upping its appeal on the store shelves in their visual interactions. We believe that we achieved what we set out to accomplish and that the improvements made would have a positive impact on Minute Maid juice box products.