PAST CONTESTS | 2020 | CORRUGATE BROS

CORRUGATE BROS

Michigan State: Sarah Holland


Pollution of our oceanic environments via harmful microplastics is more than a hot topic in the news, it is a legitimate crisis that urgently needs to be addressed. Beyond just human consumers “enjoying a Coke” or “sharing a Coke”, we have designed a new, PLASTIC FREE, 100% RECYCLABLE, Coca-Cola package that will make the world’s aquatic life smile too. The Michigan State University School of Packaging team “Corrugated Bros” is proud to present the new “Turtle-Pack” for 6 Packs of Mini Coca-Cola products, as a sustainable replacement for plastic Hi-Cone packaging.

Our new “Turtle Pack” is a 100% E flute corrugated paperboard, 100% recyclable, user friendly shell package. With four perforated finger holes that are generously sized, no consumers are alienated from saving our planet while they enjoy Coca-Cola’s most popular products including but not limited to: regular Coke, Diet Coke, Coke Zero Sugar, and Caffeine Free Coke.

The reason why we decided to use corrugated paperboard instead of plastic is because paper/paperboard is more likely to be recycled. The total amount of plastic recycled in the US is approximately 9.1%, whereas paper is being recycled 66.6% more in the US, a difference of 57.5%. It is also relatively inexpensive for companies to mass-manufacture, and is easy for manufacturers to customize this material to many different product shapes. “Turtle Pack” also comes with two perforated strips that can easily be removed, so you can consume your mini Coca-Cola products in groups of two in event of sharing. The label of any company can also be printed onto the “Turtle Pack” to keep shelf recognizability consistent.

The “Turtle Pack” for mini Coca-Cola products provides consumers with an overall user friendly, eco-conscious, experience that considerably amplifies the “enjoyment” of “enjoying a Coke”. Not just for our personal friends and families, but for our aquatic friends and families too.