FANTASTIC FRANK’S VIENNA SAUSAGES
Portfolio Center: Casey Lovegrove, Iliana Taylor, Neha Shireesha, Marco Gianturco
Our team selected Vienna sausages to repackage after discovering several shared childhood memories surrounding Vienna sausages as a favorite snack. To combat the negative perception surrounding canned meats, we created packaging that targets kids while appealing to parents as an affordable, convenient, and safe snack option with a brand that gives Vienna sausages a fresh, fun look.
We replaced the traditional can due to the safety hazard of sharp metal with a flexible retort pouch. The flexible pouch requires less energy to produce and has less material to be processed after use. The milk carton form recalls that childhood nostalgia while appealing to kids with a fun, familiar shape. The flexible material allows the child to easily tear away the top, fold down the sides, and eat the sausages out of a single-serve container. The small size can be easily held or included in a lunch box.
As we created the Fantastic Frank’s brand, we selected bright, playful colors that would capture attention and illustrated characters to personalize a funny-looking food. Hand-drawn patterns and lettering complete the carefree, playful feel. A focus on the high protein content of the food drove the sausage caricatures and puns.