ZAP

The University of Kansas: Morgan Sevart, Jacob Gaunt, Aubry Burgess


Current battery packaging is not well designed; the plastic clamshell is a struggle to open, exterior graphics have few aesthetic considerations, and companies do not entice customer loyalty through their advertising methods. The biggest problems with batteries stems from the environmental impact that is related to using these every tubes. One of the most commonly used batteries are AA (alkaline). Unfortunately, it is expensive, difficult, and unrealistic for companies to recycle this type of battery. According to some sources, in California throwing away batteries is illegal, but less than .05% of batteries are recycled. Another problem we identified is, people not knowing which batteries are old and which are new. This leading to even more potential waste of perfectly good batteries. For our solution, we decided to place a focus on a more responsible usage of batteries. Our goal is to make people aware of their battery consumption by making the act of using batteries less passive; we accomplish this through humor. Our packaging solution is a two-part triangular box designed so that it is easy to open and allows all of the batteries to be easily accessible. We created a label that wraps around the batteries and has a scratch off section to help identify which ones are old and which ones are new. Once scratched off these labels contain messages such as, “this battery run on magic, sheer luck, the tilt of the earth’s axis, or dinosaur bones.” This was done to create a more humorous approach to the fact that the energy in batteries comes from a source and that it should matter. The colors and guiding idea for the brand make the packaging feel vintage, reminiscent of the 1950’s. The name of the brand and logo were designed to be quick, memorable, and to include an energy and lightning motif. This concept was carried out through the rest of the packaging with lightning bolt patterns and the positive/negative symbols.