RRM BATTERY PACK
Portfolio Center: Alessandra Rabellino, Thomas Adams, Nicholas Crisa, Sam Jenkins, Jennifer Grimm
Batteries are delightful little nuggets of portable energy, invented by scientists and enjoyed by all in the modern world. What a concept! Unfortunately, they are failed by their rather cro-magnon packaging: frustrating blister packs with awkward tear-away doors in the cardboard backing.
Figuring out how to get the batteries out of their packaging takes a little exploring. The first instinct is to claw furiously at the plastic around the batteries. It never works, and you end up looking like a frightened animal. Embarrassing!
Those with more patience and brains eventually get to the back of the blister pack and find a door to rip away. “Oh good,” the user says, “Access!” But the door is too small and removing batteries becomes violent. Soon, the once pristine cardboard backing turns into a frayed mess, and all dignity is lost.
Such packs, covered in battle scars, often end up in cluttered drawers so the user can forget the whole ordeal. They’d rather move on to other things, like actually enjoying their electronic toys.
But what about when the batteries run out of “juice?” Just toss it away in the garbage, right? HOLD IT! The landfill is NO place for an alkaline battery—these babies MUST be recycled.
But there is never anywhere to contain your used batteries once they’re spent! In the end, the old batteries wind up back in the drawer, to roll around with the unused ones and cause mass confusion.
Well, Duracell has finally come up with the solution to all the battery storage problems: The Ramp and Return Module (RRM), the first battery packaging system that has containers for both new and spent batteries.
Up top is the supply of fresh batteries, in a gravity-fed dispenser. The batteries simply roll down a slight internal ramp right after each other, for easy access. A viewing window shows the remaining supply.
Once a battery is used, it is placed in the rear slot of the RRM, where it drops down a chute, rolls down another ramp, and sits in a storage compartment below the arsenal of new batteries. No muss, no fuss, and no confusion between what’s spent and what’s new.
The RRM, once out of fresh batteries, can be unloaded at a local recycling center, and reloaded with fresh batteries from a regular bulk pack. We see every home having an RRM as part of their storage arsenal by 2020. The RRM is a gift that keeps on giving.
Finally, a complete solution that solves all the problem of battery packaging, both before the item is used, and after: The Duracell RRM, or Ramp and Return Module!