ANDREW YIM’S DRESS SHIRT
University of Cincinnati: Andrew Yim
My package design for a dress shirt concerns about four things. First, how easily a consumer can unbox a package of a dress shirt? Second, can the consumer reuse or recycle a package of a dress shirt? Third, how easy to manufacture the package of a dress shirt in low price? Fourth, creativity and emotional connection to customers.
For the first concern, I tried to make the package design for a dress shirt to be very simple because customers have to go through awful experiences of unpacking a dress shirt from fancy brands. For example:
1. Remove the three metal clips that hold it folded
2. Remove the price tag.
3. Remove the size sticker.
4. Remove the tissue paper
5. Remove the cardboard backing
6. Remove the cardboard outer collar
7. Remove the plastic inner collar
8. Remove the plastic top button cover
9. Fish out the in-situ collar stays
10. Remove the little paper pouch of spare collar stays from the front button
11. Remove the spare collar stays from the little paper pouch
12. Unbutton the sleeve buttons
13. Unbutton the front buttons
But there might be half dozens of pins hiding inside of the shirt. In this reason I designed a simple dress shirt package that requires only 5 steps.
1. Unlock the corrugated paper flap behind.
2. Unlock the top corrugated paper flap.
3. Flip over the corrugated paper collar.
4. Unbutton the front buttons.
5. take off the dress shirt from the single piece of corrugated paper.
For the second concern, I tried to use the least amount of material that is also recycled and recyclable. So I chose to use a piece of E flute board, a recycled thin corrugated paper. The customer also can reuse the package to fold the dress shirt without wrinkles for on business travel or store purpose.
For the third concern, I tried not to use any other material other than one piece of corrugated paper. Therefore, my package design requires a piece of E flute and a plastic bag to contain the package. For the fourth concern, I wanted to design something worth to own so people can reuse it with an emotional conncetion even if it is disposable. So I designed a body shape of paper package that wears a dress shirt with the method of the human body wears a dress shirt. Thus, customers will find it’s funny that they feel like dressing someone when they try to reuse the package to fold the dress shirt nicely since its arm folding method is resemble to what human body does.