PAST CONTESTS | 2010 | SMUCKER’S NATURAL PEANUT BUTTER

SMUCKER’S NATURAL PEANUT BUTTER

Georgia State University: Barron Biros, Sarah Kim, Lauren Wiginton


Our team chose to repackage Smucker's Natural Chunky Peanut Butter. Peanut butter is consumed so often, but is rarely recycled. To recycle a peanut butter jar, the consumer must soak the jar in water for hours to clean it out. The consumer exerts all of this effort to simply toss the jar into the recycling bin. This effort proves to be too much for many and leads them to simply toss the jar into the trash instead. However, if the reward for cleaning out the peanut butter container were more than just throwing it into the recycling bin, never to be seen again, maybe the consumer would be more likely to put forth the effort. Our team envisions the solution to this problem is to make the container reusable.

When you think of peanut butter, you most often think of the beloved peanut butter jelly sandwich. Children grow up on this school lunch staple. In fact, the average child will eat 1500 peanut butter jelly sandwiches before he or she graduate high school. When a single peanut butter jar will ideally make up to 14 peanut butter jelly sandwiches, this totals about 107 jars of peanut butter consumed per child throughout his or her childhood. Not only are these jars wasted, the plastic bags most sandwiches are stored in are also disposed of daily. What if most of this waste could be alleviated with one purchase? Our team chose to use a container made of 100% recyclable plastic, that can be reused as a sandwich container once the peanut butter is consumed. This redesign would give the consumer a reward for finishing the jar of peanut butter with a container to transport his or her sandwich in afterward. The bold graphics and eye-catching colors covering the container would entice both children and adults.

Ideally, the design would be printed on water resistant paper so the container could be washed easily and the design would remain intact. Along with the new attractive design of the peanut butter/sandwich container, it is also practical. The new container would hold 50% more peanut butter than the current Smucker's jar. This increase in capacity would reduce the need for peanut butter jar production by almost 34%. In addition, the new container would allow the consumer to more easily scoop out the peanut butter as compared to the more narrow opening of the current jar. Hopefully, our team's solution would create a more aesthetically pleasing, as well as environmentally-friendly and efficient product.