PAST CONTESTS | 2021 | THE NEW WAVE

THE NEW WAVE

GA Tech: Tynan Purdy, Gracie Daniel, Liza Egorova, Sara Inani, Sarah Lips


As consumers, we dispose of tonnes of packaging materials each year, most of which go into landfills. This is a problem that is finally coming into the public eye. A lot of our waste includes packaging for different products: plastic, paper, tin and glass, which take hundreds of years to decompose. Regrettably, some of the trash ends up in the ocean, killing and harming our marine life. With this in mind we set out to create a packaging solution that is sturdy, safe, and sustainable for all of us here on earth.

We chose Coca-Cola to repackage because of their strong commitment to the environment. The Coca-Cola Company has announced a bold, ambitious goal to help collect and recycle 100% of the packaging it sells by 2030. This is supported by two key goals – to continue toward making all its consumer packaging 100% recyclable by 2025 and to have 50% recycled content in its packaging by 2030.

Inspired, our team sought out to make packaging for this company using paperboard. Paper and paperboard can be recycled 5-7 times, depending on the amount of fiber remaining. They have been used to make egg cartons, and now companies are starting to make this secondary, even primary packaging. More importantly it is recyclable all across the United States. We chose to be as efficient as possible with our material to minimize cost and quantity of paperboard bought/used, while also limiting our materials to just paperboard and glue. The structure of the 6-pack holder can be infinitely tessellated to accommodate different quantities of cans. The cans are secured in the holder by compression between the two rotating circular cuts around the can. When the 6-pack is lifted the tension from the handle clamps the holes around the can, conversely when the 6-pack is set down the grip around the cans relaxes and the cans can be removed.

Aesthetically, we were inspired by an 80s Coca-Cola TV ad featuring Max Headroom with the slogan “Catch the Wave”. We put our own spin on the phrase, coining “Catch the New Wave.” Environmental concern, conversation, and action is here to stay. A whole generation is coming, a new wave to change the way humans interact with their environment. This spirit of innovation and environmentalism went into every aspect of our packaging solution.