PAST CONTESTS | 2012 | THE PORTFOLIO CENTER

THE PORTFOLIO CENTER

: Mia Chubarova, Mary Harding, Hasani Tyvs, Steve Alvarez, Devin Pipkin, Camilo Molina,


Toilet paper consumption is a deeply rooted, and likely unchangeable hygienic practice seen throughout today's developed countries. In its current form of distribution, toilet paper has a serious, negative impact on the environment; however, certain changes can be made to alleviate the overall effects. Let's start small. Our product is geared toward the outdoorsman who need so pack efficiently in a limited amount of space. Toilet paper rolls are lightweight, but take up an unnecessary amount of space with the round shape and hollow cardboard core. Redesigning the toilet paper roll gives us an opportunity for a true weight to space ratio by eliminating additional bulk created by an unnecessary, hollow core and inefficient rolled design. The major weakness with the round shape is that it creates oddly shaped gaps between units, which makes the packaging awkward and bulky and takes too much space. Along side this issue, is the concern that most bath tissues are toxic for the environment and are a major cause of deforestation. Green Forest paper products use one hundred percent recycled paper that is hypo-allergenic and doesn't use harsh chemicals. We are now planning to expand the Green Forest brand to contain flat packaged biodegradable bamboo paper. Bamboo is a great alternative to traditional hardwoods because it has the ability to grow quite quickly without the need for fertilizers, pesticides or much water and can yield twenty percent more timber than other trees in the same time frame. Bamboo can also grow in very diverse climates making it an ideal candidate for producing such a high demand consumer product. We've also made sure to pack the bamboo tissue with rich nutrients such as nitrogen and and potassium to give our outdoor clientele the added satisfaction of knowing that when they bury their used tissue it will be giving back valuable staples to the soil. By changing the structural shape from a cylinder to a rectangle, and by removing the cardboard core, the bath tissue fits neatly within the outdoorsmen's own pack, thus giving them more available space for other gear. Our new and improved packaging also makes it so each individual roll is contained within it's own bagasse biodegradable wrapper. Bagasse is a fibrous by-product of sugar cane production and is another economical and sustainable alternative to the traditional plastic outer packaging commonly used in bath tissue. The packaging then has perforated subdivides between each roll so you use only what you need and keep the remainder of the roll dry and clean during the course of your outdoor adventure. So, let's start small. Smaller product, smaller costs, and smaller environmental footprints.