: Raymond Vazquez, Nathalie Kowalczyk, Philip Lofstedt, Jessica Marinello

It would be easy to throw away a toilet paper core, but it’s not just paper; it’s a forest that will soon disappear. Every night newspapers are printed in order to arrive on everyone’s doorstep in time for coffee. But what happens after you’ve flicked through the world news and the sports section? The Daily Press recycles newspaper to make toilet paper, core and packaging, and it makes for a good read when nature calls. Our main goal was to reduce the amount of space used by toilet paper in order for the package to become more efficient, to save the amount of material used as well as reduce carbon emissions from transportation. We were aware the shape needed to match the already existing infrastructure of our bathrooms – the toilet paper holder. Our solution solves this issue by scoring the inside of the roll and thus creating a foldable toilet paper. Another aspect of the issue that we took into consideration, was what happens to the package itself after using its content. We noticed that all toilet paper packages looked almost identical: transparent, plastic and hard to carry (as there are no handles to grab it). Even though our product is a common everyday purchase, some people feel uncomfortable sharing their retail necessities with the public. In order to resolve those problems we created a package that can camouflage the product and can later be reused as a grocery bag. The design stands out on the shelf, it is visually engaging as well as it can be reused in a very practical way. During our brainstorming session, one of our team members reminded us why so many people spend extra time on the bowl – reading materials, the most popular being daily newspapers. Then our concept quickly formulated, creating a toilet paper brand made completely out of recycled newspaper, which allowed our product, ideas, and design to come full circle. Remembering to recycle is as easy as remembering to flush. When you’re done, don’t forget to recycle - even small things matter.